Madison, Wisconsin · Organic pet treats

Your pet's name belongs on the line.

Whisker & Wag is a Madison clubhouse for pets and the people who spoil them: organic dog treats, catnip toys and grain-free kibble, boxed on your pet's rhythm and punched onto a membership card made out in their name.

  • Organic dog treats
  • Catnip toys
  • Grain-free kibble
  • Subscription boxes
  • Donate a meal
A terrier waiting at a kitchen counter while a hand offers a small dog treat

The rooms

Three rooms, one box.

Every box is packed room by room: the Treat Bar for dogs, the Catnip Nook for cats, the Kibble Pantry for dinner. Pick the ones your pet actually lives in.

A tray of organic dog treats on a kitchen counter

Room 01

The Treat Bar

Chewy, snackable organic treats chosen for the long sniff. The bar is the first stop on every visit and the first thing into the box.

Organic dog treats

Room 02

The Catnip Nook

A sunny corner of catnip toys for the ones who knock things off shelves. The pick rotates, so the ambush never gets stale.

Catnip toys

A cat playing with a catnip toy on a windowsill
Hands scooping grain-free kibble into a bowl

Room 03

The Kibble Pantry

Grain-free kibble, measured out and stacked high, so dinner stays the same dependable bowl night after night.

Grain-free kibble

Subscription desk

Pick the rooms. Set the rhythm.

Tell us who's eating and how often the box should land. We pack it room by room in Madison and punch the card that ships with it.

Whisker & Wag

Madison, Wisconsin

Pet's name

Every box arrives with one more punch on the card.

  1. 01

    Pick your rooms

    Dog, cat, or both. Mix organic treats, catnip toys and grain-free kibble into a single box.

  2. 02

    Set the rhythm

    Choose how often the box should land and what belongs inside it. Change either one whenever you like.

  3. 03

    Punch the card

    The membership card arrives made out in your pet's name, and each box adds a punch.

  4. 04

    Add a meal

    Top up any box with a meal for a pet still waiting on a home, straight from the donation desk.

Build your first box Visit the donation desk Boxes leave from Madison, Wisconsin.
Packing bags of pet food into donation boxes

Donation desk

Feed a pet who is still waiting.

Add a meal to any subscription box and it goes to a pet in Madison who hasn't found a home yet. You can send a meal on its own, too — the desk keeps the bowl filled either way.

Donate a meal

One meal for a pet still waiting on a home, packed alongside your box.

Add a meal to my box

Membership

Put your pet's name on the line.

Tell us who's eating — dog, cat, or both — and your first box leaves Madison with a membership card made out in their name.

Madison, Wisconsin · Boxes leave one at a time

Dogs and their people walking through a Madison park