Pine & Frame Films — Commercial Video Studio, Minneapolis

Services · Five lanes

Five lanes, one story.

Every project starts as a stack of tracks — interviews, product, sync sound, aerials — and ends as a single cut. These are the lanes we work in.

V1 · Track 01

Brand documentaries

Long-form films that follow the people behind the work — the room, the hands, the decisions. Shot on location and cut down to the one thing an audience will remember.

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Two people in conversation on a documentary interview set, camera in the foreground — Select A · Interview setupV1

V2 · Track 02

Product videos

Tabletop and in-context product films with shaped light, macro detail and motion that shows how the thing is made, how it holds up, and what a spec sheet cannot say.

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Macro tabletop product shoot with shaped lighting and a camera on a slider — Select B · Tabletop rigV2

V3 · Track 03

Testimonial films

Real voices, unscripted, shot in the places where the work actually happens — then trimmed until only the honest sentences are left standing.

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Candid interview in progress in a workplace, subject talking to an off-camera interviewer — Select C · UnscriptedV3

V4 · Track 04

Event recaps

One night, one edit. We move through the room, catch the moments that land, and cut a recap your team can run the morning after.

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Select D · Sync soundV4

V5 · Track 05

Aerial videography

Establishing shots that set scale — skyline, riverfront, site, roofline. The wide frame that tells the audience where the story is standing.

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Aerial view of a city riverfront at dusk with bridges and lit buildings — Select E · EstablishingV5

Approach · Notes from the room

The lines the room keeps repeating.

Played back over the timeline. This is how we work, and what we hold a cut to before it leaves the building.

Edit suite at night, glowing monitors showing a video timeline

Note 01
The brief sets the runtime, the look and the shot list. Everything after that is craft.

Note 02
The room goes quiet when the timeline locks. That is the sound of it working.

Note 03
Sound carries the cut. Picture just agrees with it.

Note 04
A brand film is not a longer ad. It is the part of the work nobody gets to see.

Process · Four passes

From brief to final render.

The same four passes every time, whether it is one product film or a week on location. Nothing gets skipped, least of all the boring parts.

01
Brief

Tell us what the film has to do — who it is for, where it runs, what it should move. The brief sets the runtime, the look and the shot list before a camera moves.
02
Selects

Footage comes back, gets logged and gets marked. The takes that hold the story get pulled forward; the rest stays in the bin, and the shape of the story starts to show.
03
Cut

Rough cut, then finer, then finer again. Picture, music, sound design, colour and titles are assembled in the room until the whole thing holds together.
04
Render

Final pass, checked frame by frame and delivered in the versions each channel needs — ready to run the day you receive them.

Intake · New project

Send the brief. We will cut the rest.

Commercial video, shot and finished in Minneapolis. Start with the outline below — the more detail you give us, the faster we can come back with a way to make it.

StudioMinneapolis, MN
Area servedMinneapolis & Twin Cities
ServicesDoc · Product · Testimonial · Event · Aerial
StatusTaking new briefs

Every brand has footage. We cut the story out of it.

Five lanes, one story.

Brand documentaries

Product videos

Testimonial films

Event recaps

Aerial videography

The lines the room keeps repeating.

From brief to final render.

Brief

Selects

Cut

Render

Send the brief. We will cut the rest.