Founders in the first year
There’s a product and a handful of customers. What’s missing is a story that travels without you in the room.
You’ve been the opening act long enough.
Business coaching for founders, creators and the teams they build. Startup strategy sessions, executive coaching, team workshops, a growth roadmap and pitch deck review — the work that turns a good warm-up set into a headline one.
The setlist · five ways in
Every engagement starts with a single working session and an honest look at where you are. From there we choose the work that fits — nothing gets added to your calendar by default.
Where the next move gets decided. We put the market, the offer and your calendar on one page, then choose the two things worth doing first.
Standing room for the hard calls. Ongoing one-to-one work on how you lead, what you delegate and what you finally put down.
The whole tour on one page. Where the work comes from, what gets built first, and what you say no to for the next stretch.
We read your deck the way the room reads it, then rebuild the narrative until the story holds up before the first slide lands.
Bring the whole band on stage. A working session with your team: shared language, named owners, and a plan everyone helped write.
Who this is for
There’s a product and a handful of customers. What’s missing is a story that travels without you in the room.
The audience is real and it’s growing. The offer behind it is still deciding what it wants to be when it grows up.
Every decision still routes through you and the calendar is showing it. The band is ready; the arrangement isn’t.
New title, bigger room, and nobody handed you the script on the way in.
Backstage · how it runs
A strategy session. Everything on the table — where you actually are, what’s working, and which noise to stop carrying.
Coaching and the growth roadmap. We work the plan in regular sessions until the decisions get faster and easier to defend.
Team workshops so the plan doesn’t live only in your head, and a pitch deck review so the story holds up outside the room.
Booking · start here
Tell me what you’re building and where it’s stuck. We’ll pick the right room to start in and book the first session. Sessions run from Austin, TX.
Start here No warm-up needed