Asheville, North Carolina

Holler
& Hops

Brewing Co. — Taproom, Tours & Private Events

Brewery tours and tastings, private event rentals, rotating food trucks, trivia nights and growler fills — all under one slate-dark roof.

The taproom at night, full of people and warm amber light
The taproom at night

The Holler Board

What’s on
the board

Four things happening in the taproom every week: trivia, food trucks, tours and fills. Claim a table, book the brewhouse, or take the whole room for the night.

  • 01

    Trivia Nights

    Teams, tall pours and a whole lot of noise. Bring the loudest people you know.

  • 02

    Rotating Food Trucks

    A different truck parked outside. The food keeps changing; the cold beer doesn’t.

  • 03

    Brewery Tours & Tastings

    Walk the brewhouse, taste what’s pouring, and ask the good questions.

  • 04

    Growler & Crowler Fills

    Take the taproom home. Filled at the bar, sealed and ready to travel.

A rotating food truck parked on the patio outside the taproom at dusk
Rotating trucks on the patio

Reservations

Book a tour
or take the room

Tours and tastings run by reservation, and the taproom is available for private event rentals. Choose a date and time below and we’ll take it from there.

Book a Tour

Brewhouse walk-through, a tasting flight at the bar, and time in the taproom afterwards.

Tours and tastings run by reservation. We’ll confirm your booking by email.

A long community table set up in the taproom for a private event

Private Events

Taproom reservations and private event rentals — team nights, birthdays, rehearsal dinners, whatever you’re planning.

Tell us the size of the room you need. We’ll shout back.

Growler & Crowler Fills

Fill your
growler

Pour the taproom into something you can carry. Bring your own growler or grab a crowler at the bar — filled straight from what’s pouring now.

  1. Bring your growler

    Or take a crowler instead — same beer, sealed fresh at the bar.

  2. We fill it from the tap

    Straight off the line, so what you carry out tastes like what you drank in.

  3. Sealed and out the door

    Capped and cold, ready for the porch, the trail or the tailgate.

A growler being filled from a tap behind the bar
Fills at the bar, all day
A tasting flight of beers on a wooden paddle
A tasting flight at the bar

Brewery Tours & Tastings

Walk the
brewhouse

Stand where the beer happens, then sit where it lands. Every tour is booked ahead, so the brewhouse is yours for the walk-through.

  • Brewhouse walk-through, start to finish
  • A tasting flight at the bar afterwards
  • Time in the taproom, no rush out the door
  • All the questions you can holler

Holler at Us

Come make
some noise

Book a brewhouse tour, claim a table for trivia, or take the taproom for the night. Whatever you’re planning, we’ll shout back.

  • WhereAsheville, North Carolina
  • TaproomReservations, rotating food trucks, trivia nights and growler fills
  • GroupsPrivate event rentals and brewery tour groups by reservation
Asheville, North Carolina